Recency, Frequency and Monetary Value Analysis R package rfm version 0.4.0 Tools for RFM (recency, frequency and monetary value) analysis. Generate RFM score from both transaction and customer level data. Visualize the relationship between recency, frequency and monetary value using heatmap, histograms, bar charts and scatter plots. Includes a 'shiny' app for interactive segmentation. References: i. Blattberg R.C., Kim BD., Neslin S.A (2008) <doi:10.1007/978-0-387-72579-6_12>. Software Depends: R (>= 3.2) Imports: dplyr, gganimate, ggplot2, magrittr, plotly, RColorBrewer, rlang, scales, stats, treemapify, utils, xplorerr Suggests: cli, covr, DT, kableExtra, knitr, rmarkdown, rmdformats, testthat (>= 3.0.0), vdiffr Aravind Hebbali <hebbali.aravind@gmail.com> Comprehensive R Archive Network (CRAN) Aravind Hebbali [aut, cre] (ORCID: <https://orcid.org/0000-0001-9220-9669>) MIT + file LICENSE (https://CRAN.R-project.org/package=rfm/LICENSE) 2026-04-30 application/tgz https://CRAN.R-project.org/package=rfm doi:10.32614/CRAN.package.rfm